SNAP2 Corporation, also known as simply SNAP2 or SNAPTWO, or by its alias White Rock Enterprises, Ltd., was a company in Iowa that specialized in software development for embedded systems, including interactive TV, internet appliances, and set-top boxes. It was founded in 1997 by Rick Grewill, who was also the president and CEO of SNAP2, and prior to founding the company, worked at Microware Systems for 12 years in development, design, sales, and management. It's not exactly clear where the company was first founded or what its exact location history is like, but the last known location of their headquarters was in Des Moines, Iowa, but at one point was established in Urbandale, Iowa up until early 2003. The company would shut down around late 2006, specifically by August 2006 most likely. Information available about this particular company is very obscure, and since there are various other companies with names similar to "SNAP2" or "White Rock Enterprises" in unrelated fields, research on SNAP2 Corporation in general has been proven tricky.
Involvement with WebTV/MSN TV
Warning: Some of the information beyond this point includes claims we've received that we haven't been able to sufficiently verify (which we will clearly label as such). We only provide this information for completeness and in the off chance it can be verified or not.
It's claimed that SNAP2 employees who were contracted to work on WebTV/MSN TV originally worked out of an office on Microsoft's Silicon Valley campus, but eventually they were able to continue working in SNAP2's home country of Iowa. Their initial involvement with the alleged server operations were mostly limited to remote access to Microsoft-operated servers, but supposedly, Microsoft eventually decided to ship those servers to SNAP2 so they could operate them themselves.